COON VALLEY, Wisc. (BRAIN) — Borah Teamwear has hired 30-year industry veteran and former pro racer Greg Demgen as the company's Southwest representative.
Demgen, a founding member of the 7-Eleven Cycling Team, has worked for Pearl Izumi, Bolle, Rudy Project, Defeet, Squadra and 2XU.
"To have the ability to work in the Southwest U.S. from my current home of Carlsbad, California, and to collaborate with Chris (Jackson, Borah's owner) and his team at Borah, is really a perfect scenario," said Demgen. "They have been building their business for over 20-years, and that mirrors the experience I have in the custom teamwear business." Greg's primary focus will be custom sales within Southern California, Arizona and Nevada, as well as assisting Borah with developing key national accounts.
"I couldn't be more enthusiastic about Greg joining our team. We have worked hard to position Borah for future growth and I believe Greg's involvement will assist us in reaching our goals," said Chris Jackson, company owner. "Greg's industry experience and shared values made him an excellent fit, such as our commitment to made in the USA, solar power, and a no shortcuts philosophy."
Although Demgen now lives in California, he grew up riding his bicycle on the roads near Borah's corporate headquarters in Coon Valley, Wisconsin.
