FRANKFURT, Germany (BRAIN) — COBI, the Germany-based brand offering a connected bike system for the aftermarket and OE markets, has hired its first U.S. sales manager, Dan Jeffris.
The company said the hiring announcement was timed with COBI becoming available in the Palo Alto b8ta store, the first in-store dealer to sell COBI. COBI will be available across the West Coast by the end of 2016 in three b8ta locations - Palo Alto, Santa Monica and Seattle.
Jeffris joins COBI team from Raleigh America, where he served as regional account manager for more than four years. Previously, Jeffris ran his own sales agency, DJ Sport Labs, for 10 years and worked in the tech industry at Daleen Technologies and Superior Consultant.
"My experience working with numerous bike brands, including e-bikes, during my time at Raleigh has opened my eyes to the innovation and direction the bike industry is headed. COBI is really pushing the limits and I am excited to join such a forward-thinking team at such an exciting time," said Jeffris.
