SALT LAKE CITY, Utah (BRAIN) — Fit Kit Systems has created a global directory listing service, findafitter.bike, where bike fitters can promote their services and cyclists can search for bike fitters and find information on bike fitting.
According to the company, other existing bike fitter directories are restricted to fitters with one particular credential or technology. In the view of Fit Kit, the most experienced fitters have multiple credentials and use a wide range of tools, technologies and techniques.
John Higgins, CEO of Fit Kit Systems, said, "The primary aim is to provide a central site for cyclists searching for a bike fitting service where they can evaluate their options, chose an appropriate bike fitter and service, and leave reviews. Cyclists often have a limited perspective of what a 'bike fit' is, who it's for, and if it is of genuine benefit. The intention is to help educate cyclists about bike fitting and bike fitters, and have cyclists inform each other about their experiences with a bike fit. To achieve this I wanted to create a 'come one, come all' marketing opportunity for bike fitters to tell their story and promote their services. However in this consumer-driven world it also needed to provide a feedback loop so that cyclists can leave a rating and review. As bike fitting is an unlicensed and unregulated service, we collectively need to communicate clearly about what we do and raise the standard for our services and expertise."
Both free and paid listing options are available. "I'd expect most fitters to set up a free listing — which is free marketing," Higgins said. "The premium plans will allow for stronger search filtering and ranking, increased promotion and traffic insights from Google Analytics."
More information: fitkitsystems.com/blog.
