JUPITER, Fla. (BRAIN) — Velocomp LLC has hired Phillip Lucas as its vice president of global sales and marketing.
Velocomp manufactures PowerPod power meters and the Newton Power Cycling Computer.
Lucas, who was most recently director of the Americas for Eddy Merckx Cycles, will officially start with Velocomp in late October. Lucas also is a former manager at Rotor Bike Components, where he worked for eight years.
"I have known Phillip since 2008," said John Hamann, the founder and CEO of Velocomp. "I've watched him successfully introduce innovative products into the cycling category worldwide, and to build global brands around them. Phillip is well-versed in the power meter category, having used many different products in the last few years, including Velocomp's PowerPod and Newton products. Phillip's global industry knowledge ... will be great assets to Velocomp distributors, dealers and consumers."
Lucas said, "I am looking forward to expanding Velocomp's presence in the global marketplace. Velocomp's power meter products are simple, portable, accurate and affordable, and are based on a solid technology with 12 years of incremental improvement behind it. A full-picture power meter with these qualities and price is just what mainstream cyclists have been waiting for."
