DEER VALLEY, Utah (BRAIN) — Scott Sports hosted nearly 200 of its top U.S. dealers at an event here last week, showing off its 2017 model bikes and accessories.
For the first time at the annual event, members of the motocross media joined to attend a global unveiling of Scott's new Prospect goggle.
"We put a lot of time and effort into this event," said Scott executive vice president John Quinn. "Scott Week is our chance to present our new products and to engage on a more personal level with our retail partners. We appreciate the hospitality from Deer Valley, because we can interact with our dealers in a beautiful location, in a relaxed environment, and with world-class, lift-accessed trails readily available," he continued.
Product highlights included a redesigned Spark full-suspension mountain bike series, a new Scale hardtail mountain bike series, and several new helmets, including the MIPS-equipped Cadence, Centric, and Fuga models. In marketing presentations, Scott announced new in-store and retail support initiatives.
The event concluded with awarding two dealers with new 2017 bikes by way of "golden tickets" hidden in custom packaged bars from Ritual Chocolate, plus an evening showing of the 1986 Kevin Bacon film "Quicksilver" on an outdoor screen.
"We all had an excellent time this past week," said Chris Ives, from Berkshire Bike and Board in Great Barrington, Massachusetts. "This dealer event is one of the best we go to all year, and according to most of us, the best period," he concluded.
The company will hold a cycling media event next week in Crested Butte, Colorado. And it announced that next year's Scott Week will take place July 25-28 at the Canyons Resort in Utah.
