HUNTINGTON BEACH, Calif. (BRAIN) — Anomaly Action Sports, parent company of the Shred Optics and Slytech Protection brands, has restructured its management team.
Co-founder and CEO Carlo Salmini will now oversee marketing, product and sales as the company hires a new CFO/COO, Francesco Baldisserri. Anomoly's former CFO/COO, Federico Merle, has left the company to return to his native Argentina.
Meanwhile, Alpine ski racing star Ted Ligety, a co-founder and chairman of Anomaly, remains involved with product, strategy and marketing.
"The new leadership positions will oversee a strong team of brand and industry veterans to further Anomaly Action Sports' strong growth and momentum rooted in their athlete-born heritage and passion for the world of action sports fueled by their family structure," the company said.
Salmini said, "With Federico's departure, we have brought in a new CFO and COO, Francesco Baldisserri, who was my classmate at MIT. I will be transitioning from operations to CEO in my new market-driven role while I continue to lead our experienced team of product engineers under an even closer and broader market influence. We look toward our future of continuing our strong annual growth and building on our momentum at Shred Optics and Slytech Protection."
Baldisserri brings experience in the action sports world as well as expertise within operations and finance. "My belief in Shred Optics and Slytech Protection brands is equaled only by my passion for sustaining the innovation and growth they have experienced since inception," Baldisserri said. "I look forward to the challenges and new experiences that lay ahead with the talented teams and individuals I will be working with."
Ligety said, "Continuing our passionate commitment to action sports, I look forward to this new chapter in the story of our company. We look forward to the insight and experience Francesco will bring as COO/CFO. With Carlo's new role as a market-driven CEO, and my furthered input in products, marketing, and athletes, our original commitment to the sports we all love so much will only be strengthened."
