GOLDEN, Colo. (BRAIN) — Yeti Cycles has expanded its sales and purchasing departments with the hire of Nat Campbell as national sales manager, Amanda Bell as international sales coordinator, and Kristin Glovac, as purchasing coordinator.
The two coordinator roles are new positions for the company, intended to better facilitate growing sales demands and expanding purchasing needs.
Campbell comes to Yeti after several years at Scott Sports, working domestically in their Idaho office before moving to Scott's global headquarters in Switzerland to work in international sales and brand development. Prior to his time at Scott, Campbell spent years working in bike and ski shops. With a personal background in bike racing, Campbell notes he was attracted to working for Yeti.
"While Yeti continues to advance mountain bike technologies by bringing innovative and creative design and engineering solutions to the table, the company has maintained a unique identity, stayed true to who they are, and cultivated a tight community of passionate employees, athletes and customers," Campbell said. "That isn't something you see often."
Campbell says he is looking to maintain the brand's reputation and provide dealers the tools they need to reach the end-consumer effectively. He is also focused on replicating the market penetration Yeti currently has in the Rocky Mountain region on a the national level in both the bike and apparel categories.
Bell has a history as a craft beer professional and passionate mountain biker. Glovac is a tech industry veteran who became intrigued by Yeti after participating in the Yeti-sponsored Beti Bike Bash events.
Yeti's president, Chris Conroy, said, "Yeti's expansion and momentum is going to continue to be fueled by team members who can bring new sensibilities to our industry," said Conroy. "Equally important, our new crew is bringing a ton of dedication and zeal to our brand and to mountain biking in general."
