VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
"With celebrating our 10th anniversary this year we are thrilled to be partnering with such an innovative company as Pearl Izumi, and also one that holds the same philosophy of quality and customer satisfaction that we at BC Bike Race do," said BC Bike Race president, Dean Payne.
Pearl Izumi Canada marketing manager David Blondel said, "Throughout the last 10 years the team behind BC Bike Race has worked hard to create the best mountain bike stage race in the world. They have built their legacy through this determined path. Similarly, over the last 60 years Pearl Izumi has focused on making the best ride apparel possible. Pearl Izumi and BCBR have shared passions; to create, innovate, and lead. The opportunity to work alongside one another as we move into the future has been a very welcomed one. Congrats to them on their 10 years!"
BC Bike Race will be producing a custom line of retail clothing with Peal Izumi this year, and also outfitting the event's Bike Patrol Team in custom Pearl kit. The Patrol Team provides mechanical and medical assistance to racers on the course.
