MINNEAPOLIS (BRAIN) — Kinetic has expanded its relationship with Minneapolis-based Adventure Advertising. Adventure, which has served as Kinetic's marketing agency of record since early 2015, will now also lead the company's public relations efforts.
Adventure's efforts will include executing a major product launch planned for later this year.
"We've enjoyed a very successful marketing partnership with Adventure over the past year," said David Simpson, marketing director for Kinetic. "We have big plans for the year ahead and the ability to streamline our marketing and public relations efforts will be key to further growing the Kinetic brand."
Adventure's clients include Park Tool, Chamois Butt'r, Moxie Cycling, Frog Bikes and Johnson Outdoors.
