COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department.
Reyes has a background in consumer marketing and product development and leadership experience in successful customer-focused organizations, including JetBlue and Booz & Company. She is also a passionate cycling enthusiast.
"I am very excited to be joining USA Cycling at this point in my career and at this time in USA Cycling's history," said Reyes. "I was attracted to the ambitious agenda CEO Derek Bouchard-Hall and the Board has set for USA Cycling to better serve its members and expand into the enthusiast segment – my professional background is a great fit and my love of cycling helps me understand our current and future members."
Bouchard-Hall said, "Kelly is yet another fantastic addition to USA Cycling's management team and joins us in one of our most critical roles. We are thrilled to have found someone so qualified for the job who will work closely with our new event services director, Joan Hanscom, and our executive director of marketing, Kelly Feilke, to enhance USA Cycling's focus on its core membership. Kelly continues our run of exceptional leaders joining our senior management team, and the fact she is a passionate cyclist makes her an even more perfect fit."
Reyes started in her new position in Colorado Springs on Monday.
