HAYWARD, Calif. (BRAIN) — Mike McMahon began as a brand representative for Bianchi in San Diego and Orange Counties effective March 1.
McMahon was formerly an independent sales rep for Bianchi as part of the MJM Group, but will now join Bianchi directly. "I look forward to working more closely with Mike to support our dealers," said Jim Stevenson, Bianchi's vice president of sales and marketing. "He understands that the role of the representative has evolved over the years and knows that the sale is not complete until a happy customer walks out the door of their local bike shop with a Bianchi."
McMahon added, "I am so happy to be back with Bianchi. The brand's history, their ability to stay at the forefront of technology, and the ownership of its defining color, Celeste, commands interaction. On every ride, my bike creates discussions of admiration. Bianchi holds a magical place in the industry wherein it inspires with technical design and beauty and at the same time recalls wonderfully fond memories from nearly all cyclists. I am looking forward to continuing my ride with Bianchi and sharing my passion and experience."
