KENT, Wash. (BRAIN) – Raleigh Bicycles has hired Scott Schilling as director of marketing. With a background in digital marketing, Schilling will be responsible for all aspects of marketing and communications for the Raleigh Bicycles brand.
“The addition of Scott to the Raleigh team affirms our investment in digital marketing,” said Larry Pizzi, senior vice president of Raleigh Bicycles. “We headed into 2016 with a great product line and new brand message. By focusing on fun and great starts, we want to make Raleigh bikes appealing to a larger group of prospective consumers in North America and inspire the nation to choose our bikes. Scott brings the skills and experience needed to help us reach our goals.”
Schilling joins the team with experience in e-commerce, brand development and omnichannel marketing. He started his career at SKORA, a startup running shoe company, as brand content manager. Most recently, Schilling was with Stanley & Aladdin Brands as digital marketing and e-commerce manager.
Raleigh unveiled its 2016 line with an updated, interactive website. Schilling will work on ensuring RaleighUSA.com remains enjoyable to explore for retailers and riders.
“I am excited to be a part of this passionate and talented team at Raleigh,” Schilling said. “I look forward to connecting us directly with customers to share the joy of riding a bike. With a nearly 130-year history, Raleigh is an integral part of many riders’ stories. That’s a legacy we’ll honor and continue to build. We, meaning Raleigh, our retail partners, and our customers, plan on having a whole lot of fun while we do.”
Schilling can be reached at SSchilling@accellna.com.
