BOULDER, Colo. (BRAIN) — ShowersPass has added SmartEtailing's Buy Local Now service to its website. The brand said the program supports dealers by providing an option for consumers to locally buy through their website, with the end goal of increasing traffic in brick-and-mortar locations.
Online shoppers who click on the Buy Local Now buttons open a map of their area. They then select the size of the item they're looking for to reveal a list of every local retailer carrying the exact Showers Pass product they want to buy. Retailers who are already reporting store inventory are listed as having the product "in-stock-at-store," with a prominent Buy Now button.
Showers Pass joins 86 other bicycle brands already featuring Buy Local Now, which have to date recorded $21,245,570 spent at participating retailer websites and in their local stores.
"It's a win-win situation to offer 'Buy Local Now.' Both Showers Pass and our retailer partners are likely to have increased sales because we're offering the customer a more convenient shopping experience," said Showers Pass' president, Kyle Ranson. "We sell our products to retail partners, but we don't consider them sold until the retail partner makes the sale. Part of the way we aid that process is investing in great PR and driving traffic to these independent shops with Buy Local Now."
