SAN RAFAEL, Calif. (BRAIN) — Dispatch Communications has added Doug Barnett to its Southern California-based team.
Barnett joins the agency as an account executive for Dispatch's bicycle industry clients including Bell Helmets, Dainese, Giant Bicycles, Liv, Michelin and Shimano.
"Doug is a natural fit at Dispatch as he shares the same level of passion that we all share for our clients' businesses," said Dispatch founder Eric Doyne. "Having worked with Doug formerly as a journalist, and while he was in Giant's global marketing department, I was continually impressed with his skills on both sides of the media and marketing world."
A native Southern Californian, Barnett got his start in the bicycle industry on the retail side working for local bicycle dealers. He jumped in to bicycle journalism as an assistant editor at Mountain Bike Action magazine before moving on to the marketing side more recently as the global road product marketing specialist for Giant Bicycles.