WILTON, Conn. (BRAIN) — Cycling Sports Group has hired Hannah Parish as its director of marketing for North America. She will work closely with the sales and brand teams to develop comprehensive marketing strategies to drive business across the region, while focusing on the needs of the dealers, including trade marketing, the consumer experience and the in-store experience, CSG stated.
Parish is an award-winning marketer with 15 years of experience leading programs at global companies including Specialized, General Mills and Smuckers. She is also a top master expert cross-country mountain bike racer in Ontario, Canada, and sits on the board of directors for Cycling Canada.
“I’m delighted to welcome Hannah to the CSG North America management team. Hannah has a fantastic blend of bike industry experience and skills learned in other industries that will greatly benefit our dealers,” said Russell Merry, senior vice president and general manager for CSG North America and U.K. “Hannah’s appointment completes our North America leadership, as she joins Joe Morealle leading finance and Nick Hage heading up sales. We head into 2016 with a greater focus than ever before on growing the home market of our portfolio of brands.”
