PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r maker Paceline Products has announced a new minimum advertised price policy for all its dealers and distributors in North America, which took effect Jan. 1.
The policy applies to all Chamois Butt'r products and extends to both distributors and dealers selling in both brick-and-mortar and online channels.
"To demonstrate our support for our resellers, encourage them to effectively promote our products and to preserve the image and value offered by the Chamois Butt'r brand, Paceline Products Inc. has unilaterally adopted a MAP policy of Chamois Butt'r products for all resellers, including brick-and-mortar and online," said Steve Mathews, CEO of Paceline Products Inc.
For more information on the policy, dealers may contact Paceline Products at info@pacelineproducts.com or view the policy online at pacelineproducts.com.
