BOSTON (BRAIN) — Vittoria is proud to announce it has tapped legendary freeride and trials mountain bike rider Jeff Lenosky as a brand ambassador.
With a career spanning three decades, Lenosky competes in mountain bike events and performs demonstrations of his skills worldwide. As a brand ambassador for Vittoria, he will be riding Vittoria wheels and tires exclusively, and offering technical feedback for product development.
"Jeff is a legend in our sport, and is someone who continues to push the boundaries of what is possible on a bike. His riding leaves no room for error," Vittoria's vice president of marketing and product Ken Avery said.
"I am proud to have him on Vittoria, and to have his trust in our product."
"I'm real excited to join the Vittoria team," Lenosky said. "I've had my eye on their tires for a while, watching them consistently finish high on the podium at events across the country. I'm looking forward to having access to a wide variety of wheels and tires to tackle all the types of riding I do!"
