PROVIDENCE, R.I. (BRAIN) — G-Form has hired Bill Rudell as the brand's new sales and marketing manager. Rudell was most recently the North American PR manager for Cycling Sports Group.
"I'm very excited to welcome Bill to the G-Form family," said Mark Ray, the company's VP of sales. "His dynamic energy, knowledge of the sport and relationships within the bike industry are going to be a huge asset to G-Form."
"I'm thrilled to be working with Bill again. He brings years of experience, passion and dedication to G-Form," said Michael DeLeon, G-Form's VP of global marketing. "His work ethic and history with the media and dealers will help continue the growth and expansion of the G-Form brand."
At CSG, Rudell represented Cannondale, Charge, GT, Schwinn, Mongoose, Sugoi, Sombrio and Guru. During his 18 years with Cannondale and Cycling Sports Group, he managed several new product introductions and PR for North America, organized demo events, managed consumer events, and worked with celebrity and crossover brand ambassador athletes.
"I've enjoyed my last 18 years, but I couldn't be more excited to be part of the G-Form team," said Rudell. "I'm personally passionate about several sports. Being part of a company that helps athletes from a wide range of sports perform at the highest level, with a new level of confidence and safety, is an amazing feeling."
