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BMC USA and Crankbrothers plan SoCal consumer event

Published January 4, 2016

SAN DIEGO (BRAIN) — BMC USA and Crankbrothers are sponsoring a Southern California consumer mountain bike demo day and expo in Laguna Beach, California, this Saturday, Jan. 9.

Hosted at Crankbrothers' headquarters with immediate access to Laguna Beach's multi-park trail network, the Resolution to Ride event will allow consumers to sample the latest mountain bike wares from BMC, Crankbrothers, Cane Creek, Skratch Labs, Fizik and Continental, with media partner Pinkbike on hand to document the festivities.

"After a busy holiday season, the best way to start the new year right is getting on the dirt with some folks passionate about riding," said Devin Riley, the director of marketing for BMC North America. "Crankbrothers and all our partners for the event are like-minded companies – we all love to ride and are passionate about our new products. These kind of relaxed events where we spend the day sharing this love with consumers remind us just how good the SoCal trails can be and go a long way toward building momentum for a successful new sales year."

Dealers and consumers interested in attending should contact Riley via


Topics associated with this article: Consumer Expos and Rides

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