FORT LAUDERDALE, Fla. (BRAIN) — Velocare, a new-bicycle extended warranty provider in the U.S., has hired Erik DeKold as its national sales and marketing director. DeKold is a 17-year bicycle industry veteran.
"I am thrilled with the opportunity to assist bicycle dealers improve customer loyalty and grow their consumer base. Velocare is a well recognized, value-added brand that boosts the profitability of every bicycle sale, and I am onboard to assure that Velocare maintains national recognition and to drive sales in the ever competitive bicycle dealer environment throughout the U.S."
Velocare's extended warranty provides three to five years of service coverage and covers the failure of various bicycle and e-bike components caused by normal recreational riding. Labor is also covered.
Co-founder and CEO Dave Williams said; "We spent a great deal of time searching for the right person and are excited that Erik agreed to join us to help drive and support this fast growing division of our company. We launched Velocare in 2015 with instant success and are confident that with Erik's depth of industry knowledge and experience we will be welcoming many more bicycle retailers to join us in that success."
Dealer inquiries are invited at Velocare.net and via DeKold at (760) 313.3393 or Erik@Velocare.net
