OAKLAND, Calif. (BRAIN) — Hydrapak has selected Buffalo Brand Invigoration Group to lead a public relations program spurring awareness, affinity and sales in the United States.
"With great partners working alongside us, we're pushing the boundaries of design and innovation to redefine the future of hydration," said Matt Lyon, the CEO of Hydrapak. "By leveraging its deep network of contacts across the media landscape, Buffalo is ideally positioned to help shape and share our story."
"Hydrapak products are engineered to perform in even the harshest conditions," said Rich Katz, Buffalo's managing director. "The rise in awareness we will drive supports Hydrapak's retailer relationships, adds value to its OEM partners and boosts consumer purchases."
Besides its own branded hydration products, Hydrapak makes products on an OEM basis for Dakine, Salomon, Katadyn, GU and Ultimate Direction.
Buffalo, based near Washington, D.C., has many clients in the golf world. Its outdoor clients include the ECCO shoe brand.
