TORONTO (BRAIN) — KindHuman Bicycles is now distributing directly to IBDs in the U.S. and Canada. The high-end bike brand previously was sold primarily consumer direct with a handful of dealers, including a company store in Toronto.
The company said its new dealer program offers a low-risk way for shops to stock its bikes.
KindHuman co-founder Adam Abramowicz said, "We believe in the IBD, because we are one. Before we ever started the company, we spent years working in shops and for shops and The KindHuman Bicycle Store in Toronto has served as a ground-level test center for us to discover what real riders want and need. We are poised like no bike company ever, to deliver those products to them. The IBD has been the bedrock for this industry and we believe that they are the future for it and we want to be a part of that future."
The company plans to offer a frameset program, a Dealer Edition custom paint program, along with its Dealer-Direct program.
Abramowicz continued, "A shift is taking place within our industry and now more than ever, dealers and riders are looking for a brand to champion their wants and needs. The retail climate is changing. The major brands are just waiting for the right moment to sell direct and we're already beginning to see that from some. Our programs are designed to enable the dealer to profit off of this changing landscape."
KindHuman's co-founder and operating leader Gavin Brauer is visiting dealers in the New York City area this week to discuss program options.
Interested dealers can email the company at info@kindhuman.cc for program and pricing information.
