TAMPA, Fla. (BRAIN) — Atomik Carbon is launching a new consumer-direct sales program that will deliver its carbon fiber components and wheels to local retailers for pickup. Dealers who already stock Atomik products will receive a payment at a higher rate than non-stocking dealers who participate in the program.
"We're a generation of online shoppers seeking instant gratification, more choices and less hassle," said Kevin Lineberger, Atomik's vice president. "The goal is to expand the visibility and availability of the brand, while honoring the commitment we made early on to support local bike shops."
The program incentivizes "Top Tier" or stocking dealers that meet an inventory quota with a higher margin than non-stocking dealers. The brand hopes this will encourage more stocking dealers, bolstering in-store visibility and availability in addition to the expanded online presence.
Atomik Carbon will be supporting the program and its dealer network with online advertising.
All products will be available for purchase at AtomikCarbon.com for full MSRP with shipping and handling charges included to the closest Top Tier dealer. If there is not a local Top Tier dealer, the product will be shipped to the closest non-stocking dealer who chooses to participate. Fulfilling dealers will receive a check along with the product shipment. Atomik is choosing not to publish the amount of the payment, which is a percentage of the retail sales price but smaller than the normal margin that a dealer would get selling the products in the store.
"We believe in our IBDs, but can't ignore the fact that the Internet exists and it's a huge marketplace. We're investing in the growth of the brand as well as our dealer network while making it easier than ever for the consumer to ride the best," said Lineberger. "The goal here is to benefit everyone."
A new shopping cart feature will be live on the site beginning Monday, Nov. 16. Until then, consumers can use a temporary direct sales inquiry form found on the site.
Retailers can contact info@atomikcarbon.com for more information.
