DUXBURY, Mass. (BRAIN) — Bern Unlimited has appointed bike industry veteran Jeffrey Cavicchi to lead the company’s U.S. sales efforts for the bike category. Cavicchi will oversee distribution strategy and the brand’s U.S. sales force across all product categories including head protection and apparel.
“Bern is excited to welcome someone as well-respected within the bike industry as Jeff to our team,” said Dennis Leedom, Bern founder. “We believe he is the right person to drive the company ahead within bike, and we look forward to him helping with the introduction of our newest flagship cycling helmet for spring 2016, the FL-1.”
Cavicchi joins Bern after nearly two decades at P&A distributor Downeast Bicycle Specialists, which was acquired by the Hans Johnsen Company. He served in a variety of capacities across departments, most recently as the national sales manager.
Cavicchi brings a native understanding of the industry retail landscape, product and market trends, and trusted relationships with bicycle retailers across the country, the company said. He has degrees from Yale University and Columbia and is an avid cyclist.
In addition to guiding the sales team in the U.S., Cavicchi will be focused on introducing Bern’s new operational enhancements at the retail level in an effort to provide the best possible support to dealers. This includes a new B2B platform currently being established and the opening of a West Coast warehouse facility to streamline distribution and shipping.
Bern is also adding resources in other areas of the company including sales management and support, product design and development, market research and operations.
Cavicchi is based in Bern’s Duxbury, Mass., headquarters and can be reached at jcavicchi@bernunlimited.com.
