CARLSBAD, Calif. (BRAIN) — Lift Creative Studios has added Pioneer Cycle Sports to its expanding list of cycling industry clients. Pioneer Cycle Sports is a division of Pioneer Electronics (USA) Inc. and entered the bike market in 2013 when it introduced its first power meter.
Russ Johnston, the executive vice president of marketing and communications for Pioneer Americas, said, "Pioneer is beginning to offer a more extensive mix of cycle sports products that reach a broader audience and it's important for us to work with a creative agency that fully understands cyclists, athletes, and independent retailers. LiFTcs is the perfect partner to help us communicate our growing commitment to the industry, as well as our brand message. We're excited to have LiFTcs join the Pioneer Cycle Sports team."
Pioneer power meters and Cycle-Computers are sold exclusively through the IBD channel and are currently used by WorldTour teams Giant-Alpecin, and Lotto-NL-Jumbo, as well as U.S.-based teams UnitedHealthcare and Alto Velo/ SeaSucker.
LiFTcs founder Steve Driscoll said, "Pioneer Cycle Sport has shown that they are the experts in the power meter market, which itself continues to grow, so we're very proud to be a part of helping them succeed."
