SAN JOSE, Calif. (BRAIN) — Ira Becker, who until recently was the president of Consumer Review — the publisher of MTBR.com and RoadBikeReview.com, has joined BicycleBlueBike.com as its president.
Additionally, three former executives with Kelley Blue Book have joined Bicycle Blue Book's advisory board, the company announced.
"Ira joins the company at a truly exciting time in our history," said Jeff Farrell, co-founder of BicycleBlueBook.com. "We've already established a leadership position in the marketplace to help buyers and sellers of used bikes ensure that a mutually fair deal is transacted. Looking forward, Ira will be a key player as we implement forward-looking strategies to help us continue to grow our audience, which has already doubled year-over-year to over a half million visits a month."
John Morrison, the former CFO of Kelley Blue Book, and Justin Yaros and Vince Nelson, each former executive vice presidents at Kelley Blue Book, are all joining the bike company's advisory board.
"We're excited to provide BicycleBlueBook.com guidance in establishing predictable and fair market pricing to the millions of potential used bicycle buyers and sellers," said Morrison. "At Kelley Blue Book we developed one of the most trusted brands in the country, and now look forward to assisting BicycleBlueBook.com achieve similar success."
Bicycle Blue Book provides research tools and pricing for tens of thousands of bicycles going back over 20 years at bicyclebluebook.com.
