PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,
Baldwin, who was most recently at Raleigh, will oversee the greater Los Angeles area, Kentucky, and Tennessee. Baldwin said he "is looking forward to building on existing relationships and starting new ones while driving sales forward in my respective territories."
Southeast Sports, comprised of Scott Williford, Eric Neely and Cleve Blackwell, will continue to grow the Southeast region of Serfas' domestic sales; focusing on building the brand, training its retailers, and servicing its accounts. Williford said, "We're proud to represent Serfas. Serfas has made a huge impact in the bicycle industry by providing top quality accessories at margins that help maintain profitability for retailers. This kind of partnership is exactly what we strive for as reps, and we couldn't be happier to be working with a company that shares that vision."
At next mont's Interbike, Serfas will repeat its Golden Ticket promotion. For every order over $1,000 placed at the show dealers will be offered one ticket. At the end of the show one ticket will be drawn worth $5,000 (wholesale) in product. National sales manager Jeremy Griffin said, "Last year's Golden Ticket was a huge success and we're excited to offer it again in 2015. It helped us return to our original Interbike philosophy with retailers seeing new product and writing orders at the show. We anticipate an even better turn-out this year as we've introduced many new products and are coupling the Golden Ticket with cycling light raffles, 1,000 free sunglasses, and adult beverages." For more details on the Golden Ticket, dealers are encourage to call their respective inside representatives.
