CHICAGO (BRAIN) — Abus Mobile Security, Inc. has appointed Mathias Lundblad as the general manager of the company's North American business unit. Lundblad will be based in Abus's Chicago headquarters and will focus on developing the Abus brand, developing and expanding dealer relationships and working with the existing distributor channels to increase North American sales and market share.
"Abus has targeted Canada and the United States as key markets in our evolution from a leading brand in the European market to a leading brand globally. With our continued growth across multiple security channels — mobile security for bicycles, motorcycles and the marine segments — in addition to a robust and growing home security business, we believe having the right management in place is key. We are excited to welcome Mathias to the Abus team during this exciting period of international growth," said Axel Roesler, the sales & marketing director for Abus Mobile Security International.
Lundblad joins Abus from Wilson Sporting Goods where he held several positions most recently as global product director. Prior to Wilson, he held various sales and marketing management positions with IMG World and Bringwell. He was born in Stockholm, Sweden, and has lived with his family in Chicago since 2010.
