SEATTLE (BRAIN) — Nuun and Company's caffeinated sports drink tablets, sold under the Energy name in the U.S., have been certified by Canadian authorities. In Canada, the tablets are being sold under the Boost name and are now available through its Canadian distributor, Red Pine Outdoor Equipment.
Boost was introduced to the Canadian athletic community at the Nike Women's 15K Toronto June 14-15, where Nuun was the on-course hydration sponsor. Sales in Canada began July 30 at MEC and other sports retailers.
Nuun Boost has a blend of B vitamins for energy metabolism, 40 mg of caffeine for increased endurance output and cognition, and the same electrolyte blend as Nuun Active Hydration tablets. The product contains no added sugars and fewer than 12 calories.
"We have taken the popular formula of Nuun Active Hydration and elevated it with essential B vitamins and moderate caffeine levels for sustained energy levels," said Kevin Rutherford, the president and CEO of Nuun. "Our consumers are very active, and the energy gain offered in Nuun Boost takes their athletic performance to the next level."
Nuun Boost is available in Canada with three flavors adapted from the Nuun Active Hydration line – Lemon Lime, Wild Berry and Cherry Limeade. The retail price is $7.49 for a tube including 10 tablets.
