SAN FRANCISCO (BRAIN) — Ass Savers, the Swedish maker of lightweight rear fenders, is sponsoring USA Cycling for the 2015 season and will provide Team USAC members with customized fenders.
"One of our principles as a company is to support cycling equally, respecting all ability levels and disciplines," said the brand's U.S. director, Jungho Kim. "We are looking forward to partnering with the team and saving a few asses while we're at it."
USA Cycling operations manager Brent Westenburg said, "The team is excited to start using Ass Savers! The custom design is inspired by our team kit that is worn by all of our top athletes. Ass Savers helps keep our kits clean and looking professional, even in rainy and poor conditions. We feel these will be a great addition to give out to all our athletes!"
Ass Savers recently opened its first U.S. office, Ass Savers Inc. More information at ass-savers.com.