CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.
Jackson is best known for his long-term stint as brand manager at Masi Bicycles.
"Our firm is rapidly growing, so Tim's timing was perfect," said Steve Driscoll, the founder of Lift CS, whose agency has worked with bike industry clients including Ridley Bikes, Assos, Reynolds Cycling, Campagnolo and Del Sol.
"Tim is a well-known brand communicator and storyteller, which is so important these days as everyone is struggling to find an authentic voice that can be heard above the noise. We are thrilled to have Tim join the Lift CS team."
Jackson said, "I've known Steve for years and we both share a deep passion for cycling. Our skill sets are incredibly complementary, and I look forward to growing the cycling division and adding to the communications team."
Lift CS has also recently hired Kelsey Waild, who joins the firm as a copywriter and social media strategist.
