SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.
"Adam brings valued industry experience and perspective to POC; he will play an essential role in amplifying the rapid growth we're experiencing in our road cycling category, as well as magnifying our position in the mountain bike segment," said Willie Ford, POC's managing director for North America. "We're excited to introduce Adam, and have him build on the momentum we've generated with our AVIP and Raceday road lines."
Bookwalter was most recently North American sales and marketing manager for Selle Royal USA, parent company of Crankbrothers, Brooks and Fizik. Prior to that, he served as brand specialist, then as North American area manager.
"In my time with Selle Royal, I was fortunate to work with an amazing group of people, who I learned from and grew with over the years," said Bookwalter. "POC offers me an opportunity to help grow a well-established brand and I'm extremely motivated and honored to work with a brand whose mission is to reduce the consequences of accidents for every cyclist in the world."
