BOULDER, Colo. (BRAIN) – Catalyst Communication is now working with 11 cities to distribute its BikeLife Cities magazine. The latest additions are San Diego County, Calif., and Seattle, Wash. The company also has teamed up with Colorado's 303Cycling.com to offer its digital audience as an additional advertising channel for bike industry supporters. Catalyst and 303Cycling will also share content as part of the deal.
BikeLife Cities is a national print and digital marketing program by Catalyst Communication that helps cities promote local cycling.
In addition to the three launch cities, Boulder, Colo.; Tucson, Ariz. and Kansas City, Mo., BikeLife Cities is working with municipalities including Denver, Colo.; Anchorage, Alaska, and Tempe, Ariz.
Catalyst expects to print and distribute 400,000 to 500,000 copies of BikeLife this year. Its first issue published in March. Subsequent issues will follow in April, May, August and October, based on participating city preferences.
For more information, visit BikeLifeCities.com.
