DENVER (BRAIN) — Clement Cycling has hired Aspekt Brand Communications, headed by industry veteran Suzette Ayotte, to handle its public relations in the U.S.
"We've watched Suzette's marketing successes in the industry over the last 20 years and when she started her new company, it was a logical choice for the growth of Clement," said Donn Kellogg, whose company, Donnelly Sports, licenses the Clement name from its parent, Pirelli.
Kellogg recently renewed the licensing agreement with Pirelli and the company is working on the release of several new tire models, including a new high-end road clincher, a new tubeless gravel tire and a tubeless cyclocross tire. Clement recently re-upped its agreement to be the exclusive tire sponsor for CrossVegas.
Kellogg and Ayotte have had a professional relationship that dates to the 1990s.
"One of the reasons I hired Suzette back in 1996 at Ritchey was because of a story she told during her interview of having angled her way onto 'The Today Show' for a former pr client. We've already seen marked results just a few months in," Kellogg added.
Clement's road Strada LGG was recently named Velo's Editor's Pick and Men's Journal's best high-performance value road tire.
Clement tires are distributed in the U.S. by ProNet, Quality Bicycle Products, Bicycle Technologies International, Accell North America, Cantitoe Road, Downeast Bicycle Specialities, Hans Johnsen Company, and Security Bicycle Accessories.
