BOSTON (BRAIN) —Vittoria Industries North America, the U.S. affiliate of the Italian tire and wheel manufacturer, has appointed Ken Avery vice president of marketing and product.
Previously, Avery worked for Vittoria as brand manager. In his new role, he will lead North American efforts to expand the recently re-branded Vittoria tire and wheel line, as well as 3T and Selle Italia, which Vittoria distributes.
"This is an exciting time at Vittoria, with a new wheel line, state of the art compound factory, and double-digit growth in the mountain bike segment," Avery said. "To be a part of the team making it happen is an honor."
Prior to Vittoria, Avery spent 10 years working for Maxxis International, leading product design.
"Ken brings a technical approach to communicating product features to our core consumer," said EJ Riordan, CEO of Vittoria Industries North America. "His experience as a rider allows him to speak the language, and translate it into world class products."
A former elite mountain bike racer, Avery qualified and competed in the ESPN Winter X Games in 2000. He holds three top-10 Collegiate National Rankings, and in 1999 was the Eastern Collegiate Cycling Conference Champion.
