CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.
"Steve's knowledge of the North American market and passion for the sport of cycling helped set Lift above other agencies for us," said Richard Wittenberg, Ridley Bikes' vice president of international operations. "Simply put, Lift Creative Studios has the creativity, in-house capabilities and relationships to help us achieve our goals."
Driscoll's agency has worked with numerous bike industry clients including Reynolds Cycling, Campagnolo North America, Bonk Breakers and Scott USA.
