SALT LAKE CITY (BRAIN) — The National Interscholastic Cycling Association received an Outdoor Inspiration Awards in the nonprofit category at last week's Outdoor Retailer Winter Market here.
The awards, held for the fifth time this year, were created by adidas Outdoor to celebrate individuals, groups and companies "whose efforts go above and beyond in encouraging others in their communities to enjoy, participate in and support outdoor activities."
"It is important to recognize those in the industry who actively encourage people to discover the outdoors and all the benefits," said Greg Thomsen, the managing director for adidas Outdoor USA. "With so many distractions, whether it is over-scheduled kids, technology or malls, these leaders play a key role in propelling the future of the industry. We offer our heartfelt congratulations for their commitment to this critical mission."
Besides NICA's win in the nonprofit category, the following awards were given out:
- Individual Winner: Jeremy Collins, a climber, artist and activist.
- Manufacturer Winner: Patagonia.
- Retailer Winner: The Mountaineer, Keene Valley, N.Y., an outdoor specialty store in business since 1975.
- Youth Winner: Matt Moniz, a 16-year-old high school junior, climber, Eagle Scout and National Geographic 2010 Adventurer of the Year from Colorado.
- Lifetime Achievement Award: John Roskelley, noted mountain climber and author from Spokane, Wash.
