WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has made two additions to its national sales management team and hired a new creative director.
Brad Abbott joins the company as national sales manager for Tifosi's optical and sunglass specialty business. Adam Brim is the new national sales manager for the golf and tactical/shooting sports markets.
The brand's new creative director is Jorge Verdin.
"The optical, sunglass specialty, and tactical markets are relatively young for Tifosi, and we require expert sales management to focus on these key growth areas for the company," said Tifosi co-founder and CEO, Joe Earley.
"In addition to sales, we have a much greater need for creative support to meet the needs of these and other markets."
Abbott is a sunglass industry veteran with more than 20 years of sales management experience working with brands including Rudy Project and Costa del Mar.
Brim is returning to Tifosi, where he originally held sales management positions in the early growth years of the company. After years as an independent sales representative and a sales agency partner specializing in golf, Brim will now head sales management for Tifosi's golf and fledgling tactical/shooting sports divisions.
Verdin's background in the optics industry includes the position of senior marketing director for Eye King, covering eyewear brands such as Under Armour, Crocs, and Hobie Polarized.
"Tifosi Optics is positioned perfectly for multiple channels in the sunglass industry. They offer quality sunglasses that tell a performance story with multiple options and a value driven retail price point. An Rx component is also offered that will make Tifosi an undeniable force in the optical, cycling, running, golf, outdoor and sporting goods channels. I am excited to be joining this emerging brand and such a great team," Verdin said.
