CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is expanding its outside sales force with the hiring of Bob South for the Michigan, Northern Indiana and Chicago territory.
South brings more than 12 years' experience in the specialty outdoor and bicycle industry with positions ranging from outside sales representative to retail management.
South is a competitive cyclist, avid outdoor enthusiast and cycling event promoter, and loves spending time with his wife and three children.
"I am extremely excited to work with Action Bicycle while continuing to enhance the relationships I have been able to create through my time in the bike industry. I love having the opportunity to stay connected with local bike shops, who I feel are the lifeblood of the sport of cycling, as they are the ones who continue to cultivate and grow the sport at all levels," South said.