SAN FRANCISCO (BRAIN) — DZR, the San Francisco maker of urban cycling footwear, said Tuesday that it has signed with Echos Communications as its public relations agency.
Also based in San Francisco, Echos represents such industry brands as Dahon, Feedback Sports, Ritte, Argonaut, Bosch, Blackburn and Showers Pass.
"DZR is the category leader and the first to bring the SPD urban bike shoe to market. The brand continues to deliver top level design in both the urban and MTB markets," said Echos founder Rob Reedy.
DZR chief executive Josh Margolis said, "The DZR brand is deeply rooted in cycling culture and design. Our heritage of simply making no-nonsense product for people we admire is what keeps us going. We realize that during the next phase of growth we need partners to help us navigate and win. Our team is excited to have Echos leading communications for us."
