MARINA, Calif. (BRAIN) — Light maker Light & Motion is running a nationwide demo program from this month through December 2015. Two Light & Motion demo vans will visit dealers across the United States to hold clinics on the product line and night-ride and night-run demo events.
The company is also discounting its demo kits to encourage dealers to allow customer to demo its products.
"We know that when customers try our lights, a whole new world opens up to them. Fun on the trail doesn't need to end with the shorter days, nor does the daily commute home," said Daniel Emerson, the CEO of Light & Motion. "You don't buy a bike without a test ride, and so it makes sense for customers to try the lights before they buy. We are excited to help our bike and outdoor retailers bring that experience to their customers through in-store demonstrations and fun night rides and runs."
Light & Motion is turning to its sponsored ambassadors across the country to help lead local rides. New alliances with road /off-road cycling and triathlon clubs are also helping to expand the opportunities for the brand and its dealers to put on demo events, the company said.
More information: lightandmotion.com.
