HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S. office for the French brand, is moving its headquarters from Massachusetts to Utah next year. The brand will join the other Utah-based operations of its parent company, Amer Sports. In particular, Mavic will join Amer Sports Winter & Outdoor Company, described as Amer's "go-to-market organization in the U.S." Amer's Salomon Sports U.S. operations are based in Ogden.
"This collaboration is enabling Mavic Inc. to benefit through stronger go-to-market capabilities, improved operations and back office synergies, translating to better service for our dealers and, ultimately, the consumer," the company announced in a press release Wednesday.
The move will begin in July and be completed by the end of 2015.
Mavic has been headquartered in Massachusetts north of Boston for several years — first in Georgetown and later in Haverhill.
"(Mavic's New England employees') commitment to the brand and passion for 'Le Sang Jaune' has been an important part of the company's history," said Phillip Sporidis, general manager of Mavic Inc. "This spirit will continue to define the brand's future in our ongoing pursuit to provide better value and improved service to our customers and their consumers as their trusted partner in cycling."
Chad Moore, Mavic Inc.'s marketing director, said, "As we move forward into a new phase for the brand in the U.S. we will be more streamlined and better able to serve our dealers both pre- and post-sale. This will allow us to put more effort into what has made Mavic an iconic and trusted brand — dealer support, product development, consumer events and, ultimately, getting out there with our fans. We celebrated 125 years this year and we are looking forward to some excitement in 2015 and beyond."
Mavic has restructured its North American operations in the last two years, building a new facility in California as a showroom and base for its neutral race support crew, opening a dealer-direct subsidiary in Canada and hiring Moore, who is based in Boulder, Colorado.
Mavic will join a growing list of bike and outdoor brands that have relocated to Ogden, which has aggressively marketed itself as an affordable and desirable location for outdoor sports brands. Other bike brands with operations in Ogden include TRP, Volagi, QBP and ASI.
