PORTLAND, Ore. (BRAIN) — Rapha North America has hired Sophie Ballo as its new marketing manager, and Matthew Beaudin as its social media and content manager.
Ballo comes to Rapha from Specialized, where she worked as a marketing communications specialist and most recently as recruiter.
Beaudin joins Rapha after three years at Velo Magazine, where he was a senior writer. Prior to joining Velo he was a newspaper editor in Telluride, Colorado.
"Rapha's growth in North America reflects the strength of the brand globally as well as the continued growth of the sport," said Hillary Benjamin, head of Rapha's North American marketing and sales. "We are excited to welcome two very talented people to our team as we look ahead to a year that will include greater focus on event support, an expansion of The Calling, our women's ambassador program, and the Road World Championships in Richmond, Virginia. Sophie and Matt are the preseason signings even the biggest teams dream of; we are eager to see them in the office and at the front of the lunch ride."
