BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.
Thornton brings more than 25 years of industry experience including sales stints at Giant, Electra, BMC, Scott USA, Fox, Cannondale and Diamondback. He was most recently the Mid-Atlantic sales manager for Electra prior to its acquisition by Trek.
“Gary brings a passion and enthusiasm for our segment of the market that is beyond infectious,” said Brooklyn Bicycle Co. president Ryan Zagata. “We are thrilled to have both his industry experience and dealer relationships to help continue elevating the excitement and awareness of our brand.”
Brooklyn Bicycle Co. was founded in 2011. The company, formerly known as Brooklyn Cruiser, markets and sells single-speed, three-speed and seven-speed commuter bikes.