SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is adding an outdoor exhibit space to its September show in Las Vegas, with a bike test track, a stage, a jumbo LED screen and a beer vendor.
The Paddock at Interbike will be in the parking lot of the Mandalay Bay Convention Center, steps from the main indoor exhibit space.
“We’ve never had the opportunity to incorporate an outdoor experience so close to the show floor,” said Pat Hus, Interbike’s vice president. “This is really going to add a new dimension to the show that will allow attendees to get outside, interact with key exhibitors, test bikes, network over a beer, watch the race and much more. This is one of the real perks of our move to Mandalay Bay.”
The new area has already attracted key brands such as SRAM, Campagnolo, Raleigh and more, he said.
SRAM will bring its mountain bike race support truck and a fleet of demo bikes to the paddock, said David Zimberoff, SRAM’s global marketing director.
The Paddock will be wrapped by a quarter-mile test track where companies can offer extended test rides during show hours. The track will be extended to a full half-mile criterium course on Thursday to handle the USA CRITS Finals that evening. Spectators will be able to watch the race from The Paddock or in designated VIP hospitality areas around the course. The USA CRITS Finals is open to the public beginning at 6 p.m. and it is estimated that there could be 10,000 to 15,000 spectators for the event.
The Paddock will feature the Sierra Nevada Outdoor Oasis, which will offer a mix of pub-style and healthy food options, alongside beverages that feature a broad selection of Sierra Nevada beer.
Adjacent to the Oasis there will be a stage area where sponsors can book time for individual events or presentations. The large stage will play host to the themed Throwback Thursday night’s activities that includes '80s rockers Phoenix, bicycle industry DJ "ATOM," raffles and more.
Interested exhibitors should contact Andria Klinger at (949) 226-5745 or andria.klinger@emeraldexpo.com for more information.
