BLOOMINGTON, MN (BRAIN) — Todson Inc. has announced the launch of its new minimum advertised price (MAP) policy across the Topeak product line.
“We value our IBD partners’ commitment to the Topeak line and want to provide an additional backstop to the brand beyond the great quality, service and innovation already there," said Todson owner Neal Todrys.
“We strongly believe that we must continue to offer superior products that create consumer demand and generate solid profitability for Topeak dealers. We recognize those dealers who offer superior customer service and product selection on a broad level and that is the overriding purpose of this policy.”
The MAP policy goes into effect April 1.
