CARLSBAD, CA (BRAIN) — 2XU has announced Fred Hernandez as its new director of marketing for North America.
“I’m thrilled to be joining 2XU at such an exciting time,” said Hernandez. “The company is primed for growth and I look forward to contributing to the marketing effort.”
Hernandez's job in part will be to "develop and facilitate strategic partnerships and alliances across multiple channels increasing brand exposure for 2XU throughout the sports industry and beyond."
“We are delighted to welcome Fred into our team in this strategically critical role for 2XU North America,” said 2XU North America chief operating officer Doug Vargo.
Hernandez's career includes stints at Modern Postcard, a full-service direct-mail marketing company; Hunter Industries, a forerunner in irrigation products for high-end, residential, industrial and commercial applications; and Berryman & Henigar, a leading civil engineering consulting firm.
