Tenth Ride of Silence planned for May 16 • Interbike works with ARTCRANK to make ads for 2012 event • 'Ride Before the Pros' planned prior to ATOC finale • Pennsylvania House gets bike friendly rep • Maxxis updates DHR with new tread design
DALLAS, TX (BRAIN) Monday April 30 2012 7:44 AM MT—Advocates around the world are planning the tenth annual Ride Of Silence this month to raise awareness of cyclists' rights to the road and honor cyclists who have died.
The ride is planned for Wednesday, May 16, at 7 p.m. According to organizers, the ride will be held in 322 locations, including all 50 states and in 23 other countries.
More information: www.rideofsilence.org
Interbike works with ARTCRANK to make ads for 2012 event
SAN JUAN CAPISTRANO, CA (BRAIN) Monday April 30 2012 7:48 AM MT—Interbike is working with ARTCRANK, a multi-city show of bike-inspired posters, to create a series of print ads promoting the 2012 trade show.
The print advertisements are being produced by Interbike’s advertising agency, TDA_Boulder.
“Celebrating bike culture is an important part of what Interbike is all about, and ARTCRANK is an awesome showcase of creativity, talent and a love of bicycles,” said Elayna Caldwell, Interbike’s marketing director. “The ARTCRANK presentation at Interbike last year was a huge success, and we’re proud to partner with them to help promote our new neighborhoods and attractions in a fun and memorable way. At the same time, we really want to help promote these great artists who love bikes as much as we do.”
Since its debut in Minneapolis in 2007, ARTCRANK has held shows in Portland, San Francisco, St. Louis, Denver and London and other communities. Every ARTCRANK show features posters created by local artists, showcased at free events where attendees can buy limited edition prints.
Pennsylvania House gets bike friendly rep
PHILADELPHIA, PA (BRAIN) Monday April 30 2012 7:52 AM MT—Bicyclists have at least one ally in the Pennsylvania State Legislature.
Madeleine Dean ran on a platform of creating a livable community with safe places to walk and ride bikes and was elected last week to fill an open representative seat in the 153rd district. Dean, who is married to Advanced Sports International's president, Pat Cunnane, has attended 11 of the 12 National Bicycle Summits and said she plans to take her knowledge of the industry and its needs to Harrisburg.
'Ride Before the Pros' planned prior to ATOC finale
LOS ANGELES, CA (BRAIN) Monday April 30 2012 7:41 AM MT—For the first time in the history of the Amgen Tour of California, cycling fans and enthusiasts will be able to ride on a stage course, just prior to the eighth and final stage of this year's race.
The Nissan Ride Before the Pros, is planned for downtown Los Angeles on Sunday, May 20, 2012 from 8-9:30 a.m. Cyclists of all abilities can ride on a 5-mile, closed-circuit course that will be part of the stage taking place later that day.
The ride is free and will begin and end at the official finish line. Participants must register prior to the event at amgentourofcalifornia.com/nissan.
Maxxis updates DHR with new tread design
BOULDER, CO (BRAIN) Monday April 30 2012 7:58 AM MT—Maxxis is updating is popular Minion DHR tire with a new tread design that the company said will improve braking, corning and traction.
The Minion DHR II has wider side knobs for cornering traction. The center tread was totally redesigned using a paddle-like knob arrangement to keep the tire tracking straight under hard braking. To keep the tire rolling fast, the center knobs have been heavily ramped.
Sipes, or grooves, cut into the knobs improve traction and create a smooth transition between the center and shoulder tread.
The Minion DHR II is available now in a 26x2.40, wire bead, 2-ply downhill casing. The 3C MaxxGrip and single compound will reach distributors first, with Super Tacky to follow shortly after. MSRP is $76 for the single compound, $82 for the Super Tacky and $93 for the 3C MaxxGrip.
