NuVinci Harmony wins Dutch innovation award • BOX Components and DK Bicycles team up to sponsor Marc Willers • Saris organizes bicycle poster contest • Saris organizes bicycle poster contest • Tifosi Optics names new director of marketing • Cane Creek dealer program promotes advocacy • BH is the official bike at Challenge Barcelona-Maresme triathlon
SAN DIEGO, CA (BRAIN) Feb 1, 10:48 MT—The NuVinci Harmony continuously variable shifting system won the Bicycle Innovation Award this week at the FietsVAK 2012 show in Amsterdam, Netherlands.
The drivetrain can shift through an infinite number of effective drive ratios within its 360 percent range and is now offered on more than 40 international bicycle brands.
Overall, NuVinci technology has won 12 major awards since its introduction in 2007, the company said.
BOX Components and DK Bicycles team up to sponsor Marc Willers
FULLERTON, CA (BRAIN) Feb 1, 10:56 MT—Cycle Group Inc. and DK Bicycles have hammered out an agreement to make DK the official frame sponsor of Marc Willers and the BOX Components Test Team.
“We’re excited and really looking forward to working with DK. The company has a long history in BMX going back to 1979 and a very strong presence in the sport,” said Toby Henderson, CGI’s founder.
“We were very fortunate to get several offers to sponsor Marc and BOX Components. But in DK we found a strategic partner not only willing, but ready to work with BOX Components as we develop new and innovative BMX
products,” he added.
Willers won the 2011 ABA National Number 1 Pro title, 10 ABA Nationals and two Supercross races using Henderson's 20-mil products.
Other team sponsors include Promax, Fly Racing and ODI.
Henderson founded CGI late last year. DK, a brand that dates back to BMX's roots in the 1970s, is currently owned by Huffy and is located in Centerville, Ohio.
Saris organizes bicycle poster contest
MADISON, WI (BRAIN) Feb 1, 11:01 MT—Saris is organizing a national bike poster contest. Now through March 1, fifth-grade students across the country are encouraged to submit original artwork to their state coordinators. The theme of the contest is “Bicycling Takes Me Places.”
“This year we have 24 states participating, up seven from 2011,” said Heather Fortune, advocacy coordinator for the Saris Cycling Group, which is heading up the national contest for the second year.
State coordinators implement the contest in each state: communicating about the contest to elementary school principals, fifth grade teachers and parents. They also collect the winning posters for each school, determine the top three and send in the state winner to Saris headquarters for national award consideration.
The national winner is selected by a panel of industry members. The national winner will receive a trip for two to the 2013 National Bike Summit, as well as a bicycle, a light and a helmet. The national winning school will receive bike parking for 20 bikes and The Hub System, a tracking system for schools to help them implement walking and biking incentive programs.
Awards will also be given to first, second and third place winners in each state. First place receives a bike, helmet and light; second place gets a light and helmet and third place receives a helmet.
For more on how the contest works, email Heather Fortune at hfortune@saris.com or go to www.sariscyclinggroup/postercontest.
Tifosi Optics names new director of marketing
WATKINSVILLE, GA (BRAIN) Feb 1, 11:09 MT— Tifosi Optics, Inc. has appointed Erin Dahlquist as its new director of marketing. Based in her Northern California office, Dahlquist will oversee all marketing functions for Tifosi.
"Tifosi presents some interesting challenges,” Dahlquist said in a company release. “I look forward to developing creative ways of reaching our diverse audience. Tifosi’s range of eyewear is technologically engineered for enhanced performance in a range of sports. We want to make sure that message is heard loud and clear.”
Dahlquist has worked for Specialized Bicycles, Royal Robbins, and The Original S.W.A.T. Footwear Co.
Cane Creek dealer program promotes advocacy
FLETCHER, NC (BRAIN) Feb 1, 11:11 MT—Cane Creek Cycling Components is leveraging the power of independent bicycle dealers across the country to support Bikes Belong and the International Mountain Bicycling Association in the run-up to the National Bike Summit in Washington, DC, next month.
From now through March 16, Cane Creek will donate $20 for each retailer who joins Cane Creek’s Headset Rewards program; dealers will choose which organization they’d like to support. Additionally, purchases made by existing Headset Rewards dealers will generate a donation of 5 percent, split between the organizations.
“Bicycle advocacy is in our DNA,” said Chris Strout, director of U.S. sales for Cane Creek. “We are long-time supporters of both Bikes Belong and IMBA, and we’re always looking for ways to strengthen our ties with organizations who are, in turn, strengthening bicycling across the country.”
Headset Rewards members purchase Cane Creek headsets and headset parts through several leading distributors, and those sales generate rebates that the retailer can use toward future Cane Creek purchases. Current participating distributors include Action Bicycle, Bicycle Technologies International, Downeast, The Hawley Co., KHS Bicycle, Quality Bicycle Products and Trek Components Group. Purchases made directly through Cane Creek also apply.
Retailers can sign up at www.canecreek.com/headsetrewards or by calling 800-234-2725.
BH is the official bike at Challenge Barcelona-Maresme triathlon
BARCELONA, Spain (BRAIN) Feb 1, 11:16 MT— BH Bicycle, which already sponsors the Garmin Barcelona Triathlon, is now also the official bicycle brand of the Challenge Barcelona-Maresme.
The Challenge Barcelona-Maresme is hosting its fourth edition in 2012, comprising two events: a Half Challenge on May 27 and a Challenge
on September 30.
The bike maker will stage an exhibition with its triathlon and fitness bikes at both events.
