Interbike Introduces Mobile App

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.

The inaugural Interbike Mobile App is now available for download by visiting interbike.com/mobile. The Interbike app will provide interactive exhibitor directories, floor maps, event schedules and planning tools to improve time management and getting around the floor. With full contact information for the more than 750 exhibitors at the show, the app will also serve as a year-round "bike industry in your pocket."

Interbike mobile app features include:

· Interactive exhibitor list/show floorplan
· Complete list of Interbike events
· Direct connection to the Interbike Planner tool
for personal scheduling
· Real-time show alerts and notifications
· Rate and comment on attended sessions
· Social media interaction with live feed of
Interbike-related posts

Interbike and Strava, a mobile online service for tracking, comparing and competing while on the go, are also working on finalizing details on some fun "social fitness" competition at OutDoor Demo on key trails at Bootleg Canyon and the Tour de Lake Mead. More info will be announced soon.

The free Interbike mobile app is a native application, operating without the need for Internet connectivity or a continual cell phone signal, for the iPhone, iPod Touch, iPad, Android and Blackberry devices.

Promotional exposure for exhibiting brands is available through a range of mobile app sponsorship packages. For more information, contact Interbike sales manager Andria Klinger at andria.klinger@nielsen.com.